About IWF
"Everything you didn't want to know about Iron Woody, and were afraid to ask."
Iron Woody LLC was formed in 2003 for the purpose of supplying better quality fitness equipment at better prices. We were just tired of being hosed every time we wanted to buy fitness equipment, and figured that there were a lot of other guys out there like us. (The real reason was that Woody always wanted the nickname of "Iron Woody." Who wouldn't?)
Iron Woody's Business Philosophy
Although Iron Woody usually doesn't use or understand such big words, our business philosophy has four main points:
- Our products are the highest quality for the lowest prices we can find,
- We will offer them to you at the lowest prices we can, and still remain in business,
- We try to ship it to you the cheapest way we can, usually via USPS.
- And we try to give you great service; the way we like to be treated when the sandal is on the other foot. (Woody does not do shoes.)
One way that helps us accomplish this is to keep our overhead as low as possible, and keep our only storefront on the Internet. We don't have fancy offices or a huge staff of employees and secretaries to answer the phones. Those things cost big bucks, which we would have to pass along to you in higher prices. And that is not what we are about. We are about giving you good deals, keeping things simple, and having a decent time in the process.
Our Office
Since all our shipments are handled through fulfillment companies, Iron Woody currently has located our offices in a low-rent area of the Bahamas to cut down on overhead.
As you can see, we have done our best to keep our costs down in order to pass those savings on to you. Although this does present considerable and ongoing hardships for Iron Woody and Staff, we feel there is no sacrifice too great for our customers.
Our Staff
Aloha Lori, our office manager and accountant, keeps the business here at Iron Woody Central running efficiently and smoothly. Honestly, she is the reason your orders get shipped quickly and flawlessly, providing you with the great customer service you have come to expect from us.
Pictured here you can see her on a weekend after tirelessly doing the books and answering all your urgent emails during the week. The truth is that there simply would be no Iron Woody Fitness without her.
Our Commitment
Each day starts with an intense, early morning Staff meeting in our private mobile conference center (depicted at right). The rest of our days are filled with really important upper-management decisions, inventory control, and making sure your orders get shipped ASAP. It all sounds incredibly glamorous and exciting, because it is. How could running an international company named "Iron Woody" be anything but?
So who is the real Iron Woody? He is the guy that took the pictures of course.
Future Office
Continued growth in our business is forcing us to explore more expansion space for our operations. Currently we are looking at this nice facility which can be leased at a reasonable rate. We will keep you posted on our efforts to cut costs and provide our customers with even more savings. There is nothing we won't do for you.
